As a Certified Franchise Consultants (CFCs), I hear stories all the time about how those who choose to go into business by themselves have a difficult time in so many ways. Having to figure out all the new and ongoing business procedures - such as marketing, sales, budgeting, implementation, collections, and employee management, just to name a few, can be a difficult task for most people. This is one reason many turn to franchising when considering business ownership.

When comparing a franchise to a conventional start up, you will find that the franchisor offers support, training and brand recognition to such an extent that the old adage really is true - that "you're in business for yourself but not by yourself." But it's also important to compare franchise brands to each other. This includes tangible comparisons like FDDs, Item 19s, industry presence, etc., but also intangibles such as corporate office culture, values, and attitudes toward competitors and in-network franchisees.

Some franchisors are more hands-off than others. Some have flexible guidelines for things that other brands deem as non-negotiable deliverables. This is an important piece of the franchise discovery process. Starting with an introductory call with a brand manager and progressing through a learning path that leads in a decision to buy or not buy a franchise territory, you are evaluating your potential franchise "partner". This process is as important for you to evaluate alignment with your goals and values as it is for the franchisor to evaluate their feelings on you representing the brand! In some ways, it is like a marriage - better get it right before you tie the knot!

Franchise consultants are certified in helping people begin the exciting journey of franchise ownership. Knowing you have professionals at every turn gives you the peace of mind you need in owing a business. Contact me for more information on how I can help to find the best brand option for you.