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5/8/2025
Franchise Startup Sentiment

The below snippet came our way and we wanted to share about a key ingredient to franchise ownership - consumer confidence. At the end of the day, as a candidate to invest in a franchise business model you are a consumer of that brand's identity, systems, marketing, and territorial acquisition. You want to have confidence. A part of that is knowing that you're not crazy as you plan and conduct due diligence. It seems that many entrepreneurs are maintaining a positive outset to franchise ...

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5/8/2025
Why 2025 is the year to finally invest in ownership

Why 2025 Is the Year to Finally Own a Business

If you’ve been sitting on the sidelines, waiting for the “right time” to buy a business—especially a franchise—consider this your sign: 2025 is it.

Over the past 15+ years, aspiring business owners have had no shortage of reasons to hesitate. The 2008 recession shook confidence. Then came the pandemic lockdowns, which put countless ventures on ice. More recently, economic uncertainty gave many pause. ...

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4/11/2025
Do your Due Diligence

Doing Your Homework: How to Conduct Due Diligence When Choosing the Right Franchise

Investing in a franchise is a major decision—one that can shape your financial future, lifestyle, and long-term goals. While the idea of joining a proven brand is appealing, not every franchise is created equal. This is where due diligence comes in. It’s your opportunity to dig beneath the surface, ask the right questions, and uncover the real story behind the franchise ...

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4/9/2025
Understanding ROI

Understanding ROI: The Key to Making Smart Franchise Investments

ROI is crucial for franchise candidates when choosing the right fit. It measures the profitability of the investment and helps candidates understand the potential financial benefits. Understanding the ROI can guide candidates in making informed decisions and choosing a franchise that aligns with their financial goals and expectations. My goal is to help others navigate the complexities of investing in a ...

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6/5/2024
Uncertainty of Success: Navigate due diligence and plan for success

Overcoming Obstacles to Franchise Ownership: A Path to Success

Becoming a franchise owner is a dream for many aspiring entrepreneurs. It offers the allure of being your own boss while leveraging the support and brand recognition of an established business. However, the path to franchise ownership can be fraught with obstacles. From financial hurdles to operational challenges, overcoming these obstacles is crucial for success. Here’s a guide to navigating the common ...

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6/5/2024
Knowledge and Experience: Learning the Ropes

Overcoming Obstacles to Franchise Ownership: A Path to Success

Becoming a franchise owner is a dream for many aspiring entrepreneurs. It offers the allure of being your own boss while leveraging the support and brand recognition of an established business. However, the path to franchise ownership can be fraught with obstacles. From financial hurdles to operational challenges, overcoming these obstacles is crucial for success. Here’s a guide to navigating the common ...

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6/3/2024
Overcoming Obstacles: Securing Capital

Overcoming Obstacles to Franchise Ownership: A Path to Success

Becoming a franchise owner is a dream for many aspiring entrepreneurs. It offers the allure of being your own boss while leveraging the support and brand recognition of an established business. However, the path to franchise ownership can be fraught with obstacles. From financial hurdles to operational challenges, overcoming these obstacles is crucial for success. Here’s a guide to navigating the common ...

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5/17/2024
Don't force it.

As children, we learned how the round pegs fit into the round holes and the square pegs fit into the square holes. But do you remember trying to force the round pegs into the square holes? Maybe you were able to get them to fit but it most likely took a lot of effort, and you may have ended up with some broken pieces.

Sometimes impulsive decisions can lead to wrong decisions and leave you broken. As a certified franchise consultants (CFC) I educate my candidates on how to avoid making ...

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3/14/2024
Don’t Do It Alone!

Hundreds of people choose every day to invest in their future and their dreams of becoming their own boss through the franchise ownership option.

Although entrepreneurship isn't for everyone, investing in a franchise is a lot easier than starting a business alone. When you invest in a franchise, you are investing in the concept, materials, plans, systems, brand name and so much more - already in place ...

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2/15/2024
Talk the Talk - The language of Franchising

Welcome to Franchising and a whole new language!  Below are 20 common terms and acronyms you will hear a lot of moving forward depending on which part of the Game you’re playing during your journey!

GAME 1

1. Franchisor

...

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1/26/2023
Progress over Perfection

In the early stages of considering a business for yourself, even just starting the process can be considered progress. While striving for perfection is good, waiting to proceed until perfection is achieved won't help you reach your goals.

You need a Coach to move forward in the progression of building your business future through franchising. As a Coach, I help aspiring entrepreneurs drop the word "aspiring" from their vocabulary. There is a correct process for searching, evaluating, ...

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1/11/2023
The Three Games

Franchising seems easy, right? You pay a fee and in turn you get a business-in-a-box. A playbook to guide you at every turn. The answers to all future issues and a roadmap to profits while you sit back and do your best Scrooge McDuck impression counting your coin.  

Well, sorry to break it to you. It’s going to take more effort than it seems and most ...

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