Sometimes in life we will experience unexpected circumstances. Wait. Always in life we will experience unexpected circumstances. The question is, how do we respond? Are you more of a pessimist, where you see the glass half-empty and focus on the negative stigma? Maybe you're an optimist and you see the glass half-full. Or you could be an opportunist and drink the water while the others argue over the glass being half-full or half-empty.

A certified franchise consultant is specifically trained to take on the opportunist mindset. If you think about it, we're all opportunists to a degree. Take for instance the pandemic. I thought long and hard about whether franchise ownership was going to be the end of me. As I scrolled through Indeed job ad after job ad, I slapped myself and redoubled my development efforts. Two-plus years out from The Great Shutdown, I am opening my 2nd location in an industry given a pandemic boost that no one would have guessed back then. Right place+ right time + willingness to act = I am an opportunist.

Look for the opportunities in every situation:

• The opportunity to do good
• The opportunity to build
• The opportunity to lead
• The opportunity to grow
• The opportunity to emerge from one's current situation into a self-determined adventure

It's always a great idea to have a certified franchise consultant at your side and even better to work with one who has owned, sold, failed, and sweat the everyday details just as much as you are right now.